Attracting Millennial Home Buyers

If you are looking to sell your home, you might be surprised to learn that millennials are currently the largest demographic of buyers in the United States. However, whether they are buying their first home or moving further up the ladder, millennials know what they want from their property purchase and will conduct plenty of research before they even step foot inside a prospective home. They also have very clear ideas on what they are looking for from a home, which may be a little different from what you expect. 

Here are our top tips for attracting millennial homebuyers and getting them to consider buying your property. 

 

Use Great Photographs

When millennials look at a property listing, one of the first things that they do it to scroll through the photos. The point of photographs is to showcase the very best features of a property and to entice viewers to come and view it. Too few or poor-quality pictures could turn buyers off your home, so much so that they might not even schedule a showing to view it in real life. If you aren’t confident in your own ability to get the right shots, get a professional on board to help.

 

Consider a Video Tour

Millennials do their research before shortlisting properties to view. If you want to make sure that your home makes a lasting impression, consider adding a video tour to your listing. This helps potential buyers to visualize your home more easily and gives you an opportunity to showcase your best features. A video tour also shows that you are down with technology – something that millennials value more than any other home-buying generation. 

 

Market Your Home’s Digital Features

We know that technology is very important to millennials, who have grown up with the ease and convenience that technology provides. There are now more smart home solutions available than ever before. Some popular examples include:

• Smart lighting is motion-sensitive or can be controlled via an app.

• Smart heating lets you stay in control of the temperature of your home from wherever you are.

• Integrated security systems.

• Automated blinds that can regulate temperature.

• Multiroom entertainment systems.
   

If you currently have any smart home features, make sure that these stand out in your property listing. If you don’t, you may be able to integrate some at a relatively low cost, and this could make your home much more appealing to the millennial market. 

 

Show That You Care About the Environment

Millennials are socially and environmentally conscious consumers, with studies estimating that three-quarters of the generation are willing to pay more for sustainable products that minimize their carbon footprint. Many people are now taking steps to try and create homes that are environmentally low impact. This is achievable by lowering its energy needs. Popular methods of doing this include:

• Higher than normal levels of thermal insulation.

• Solar panels or wind turbines.

• Use of natural materials. 

• Superior air tightness of windows and doors.

• Rainwater harvesting.

• Composting toilet.

• Vegetable patch in the backyard.
   

Anything that you can do to make your home more environmentally conscious will not only benefit your bank balance while you are still living there but could make your home more attractive to millennial buyers. 

 

Demonstrate How Your Home Will Work For Their Lifestyle

Millennials have incredibly busy lives and often, their work and home lives merge. They are also keen entertainers and like to have the space to enjoy the company of friends and family at their home. As a result, millennials need homes that can be versatile and flexible enough to accommodate a range of different uses… a study that turns into a guest bedroom or a breakfast bar that doubles as a great entertaining space are just a couple of examples. Depersonalize your home, remove any excess furniture, and create as much space as possible to showcase the potential of your home. You could even dress the spaces in different ways and include photographs on your home listing. 

With some clever planning and preparation, it’s possible to make any home appeal to a millennial. For more advice, please get in touch with our experienced team in Encinitas, CA today.